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Quijano Studio
Month 1 — Build & Produce
Command Center
60-day GTM test infrastructure. Everything we're building, testing, and learning — in one place.
Roadmap
4-Week Build Sprint
Week 1
Foundation
Apr 3 – Apr 7
- Kickoff call
- Hub & infrastructure
- Product image pipeline
- Story Codex + strategy
- Hook library (24 hooks)
Week 2
Pages + Creative
Apr 8 – Apr 14
- 3 priority landing pages
- 10-15 static ads
- AI avatar scripts (18)
- AI photography R2
Week 3
Remaining Builds
Apr 15 – Apr 21
- 3 remaining landing pages
- 4-6 carousels
- 6-8 video ads
- QA all funnels
- Analytics setup
Week 4
Soft Launch
Apr 22 – Apr 30
- Campaign build
- Go live (3-4 angles)
- Tracking verification
- First read (3-5 days)
- Gift funnel staged
Funnels
6 Persona-Specific Landing Pages
Angle 1
Queued
The System
The One Set — $149
Executive, Discipline-Driven (25-45)
Angle 2
Queued
First Timer
Daily Purifying Soap — $33
Men new to skincare (22-30)
Angle 3
Queued
Proof Over Promise
Daily Purifying Soap — $33
The Skeptic (30-45)
Angle 4
Queued
The Upgrade
Daily Vitality Serum — $56
Drugstore upgrader (28-40)
Angle 5
Queued
Founder's Standard
The One Set — $149
Discipline-Driven (25-40)
Angle 6
Month 3
The Gift
The One Set — $149
Gift buyer, female (25-50)
Creative
Asset Production
—
Static Ads
—
Carousels
—
Video Ads
—
AI Avatars
—
AI Photos
24
Hooks
Hook Library
Opening Lines by Angle View Full Library →
The System
- Your bathroom shelf is lying to you.
- 4 products. 3 minutes. One standard.
- I replaced everything with one set. Here's why.
- Men don't need a routine. They need a system.
First Timer
- I used to wash my face with body soap. Here's what changed.
- Skincare for men who've never used skincare.
- It's never too late to raise your standard.
- One product. $33. Start here.
Proof Over Promise
- Most brands promise results. We prove them.
- We tested what they sell as 'luxury.' Here's what we found.
- Earned. Not claimed. Certified. Not marketed.
- Read the label. Then read ours.
The Upgrade
- The $56 serum that replaced my $120 one.
- I stopped paying for the label. I started paying for the formula.
- Luxury should not be a privilege. Neither should standards.
- What's actually in your face wash? Let's compare.
Founder's Standard
- Most skincare brands sell you mythology. We sell you a standard.
- I built this brand because the industry disappointed me.
- This isn't a brand. It's a correction.
- 50 years of discipline. 4 products. One standard.
The Gift
- The gift he won't buy himself — but needs.
- Skip the cologne. Give him a standard.
- For the man who has everything except a skincare routine.
- Father's Day is June 21st. He deserves better than body wash.
Strategy
Documents & Frameworks
Story Codex
Complete
Creative Strategy — 6 Angles
Complete
Audience Stacks
Complete
UTM Framework
Complete
Ad Copy — 48 Variations
Complete
Avatar Scripts — 18 Scripts
Complete
Analytics Setup Plan
Blocked — Waiting on Access
Action Items
What We Need From I AM
Meta Business Manager — admin access to ad account and page
Hector
Shopify — admin or collaborator access for Pixel, CAPI, and pages
Hector
Google Analytics 4 — editor role on GA4 property
Hector
Brand assets — logo files (SVG/PNG), brand fonts, color codes
Hector
Product photography — any existing high-res shots, packshots, lifestyle
Mario
Certifications & lab results — verified claims for "Proof" angle
Jorge
Founder story — Jorge's story in his words (voice memo, email, or video)
Jorge
Confirm ad spend budget — $3,000-5,000/month for Months 2-3
Jorge
Kickoff call completed
All
Halt traffic to old WordPress site — prevent bad customer experiences
Jorge
Delete all old content from Meta pages — clean start
Jorge
Reports
Weekly Performance Reports
Reports begin when campaigns go live — Month 2 (May).
Weekly scorecards covering CPA, ROAS, CTR, hook rate, and CVR by angle, audience, and funnel.
First report estimated: Week of May 5, 2026