Video Ad Scripts — I AM × Quijano Studio

Format: Sora2 Hook → B-Roll + VO. Not talking-head avatars. Every video opens with a Sora2-generated cinematic visual that stops the scroll, then cuts to product B-roll with voiceover carrying the sell. The hook is visual. The close is audio + product.

B-roll sources: Steven's product photos, AI lifestyle photography, product demos (pour/apply/lather), ingredient close-ups, routine sequences. | VO: AI voice or real VO — clean, direct, masculine tone. Conversational, not announcer energy. | Sora2 specs: sora-2, 720x1280 (9:16), seconds: "4". Always overshoot, trim in post.

Angle 1

The System

1A The Purge 22s

Sora2 Hook — 3s

"Slow motion close-up of a man's hand sweeping 8-10 skincare bottles off a marble bathroom shelf into a wastebasket, products tumbling, bathroom morning light, cinematic 9:16"

B-Roll + VO — 19s

Show The One Set — 4 products lined up on clean counter

I threw out 9 products and kept 4. My skin got better.

Soap. Serum. Cream. Weekly mask. That's the system. 3 minutes, morning and night.

Every product does one job completely. Nothing overlaps. Nothing's missing.

The One Set. $149. The last skincare decision you'll make.

End card: product + price + CTA

1B The Timer 20s

Sora2 Hook — 3s

"Close-up of a phone stopwatch app starting at 0:00 on a bathroom counter next to minimalist skincare products, morning light, cinematic 9:16"

B-Roll + VO — 17s

Quick cuts: soap lather on hands, serum drop on fingertip, cream application on face — each 2–3s

2 minutes and 47 seconds. That's my entire skincare routine, timed.

Wash. Serum. Cream. Done.

Not 10 steps. Not 20 minutes. Not complicated.

4 products. One system. Built to a standard.

End card: The One Set + $149

1C Wife Noticed 18s

Sora2 Hook — 3s

"Close-up portrait of a woman in her 30s looking at someone off-camera with a subtle impressed expression, warm indoor lighting, shallow depth of field, cinematic 9:16"

B-Roll + VO — 15s

Show products being used — morning routine sequence

My wife asked what I changed. I didn't change anything.

I just stopped using 6 products and started using 4.

She noticed in a week. I AM. The complete system. $149.

End card

Angle 2

First Timer

2A The Bar Soap 22s

Sora2 Hook — 4s

"Extreme close-up of a cracked wet bar soap sitting in a puddle on a dirty shower ledge, water dripping, gritty bathroom lighting, cinematic 9:16"

B-Roll + VO — 18s

Show I AM Soap — clean, premium, being used on a face

I used bar soap on my face for 31 years. That's 11,315 washes with something designed for my hands.

Then I tried an actual face wash. $33. Cleans without stripping. Doesn't dry you out.

I felt like an idiot for waiting so long. Don't be me. Start here.

End card: Soap + $33

2B The Dermatologist 20s

Sora2 Hook — 3s

"Close-up of hands in medical gloves writing on a clipboard in a bright clinical setting, shallow depth of field, sterile lighting, cinematic 9:16"

B-Roll + VO — 17s

Show product, then routine demo

My dermatologist asked what I use on my face. I said 'whatever's in the shower.'

She didn't laugh.

She said start with one product. A real cleanser. Not soap. Not body wash.

I AM Purifying Soap. $33. Doctor-approved starting point.

End card: Soap + $33

2C DoorDash Math 15s

Sora2 Hook — 3s

"Close-up of a phone screen showing a food delivery app order total of $38.47, thumb hovering over checkout button, dark background, cinematic 9:16"

B-Roll + VO — 12s

Show Soap product

$33. That's less than your last DoorDash order.

Except this lasts 2 months. And it's the first step to actually taking care of your face.

I AM. Start here.

End card: Soap + $33

Angle 3

Proof Over Promise

3A The Lab Test 25s

Sora2 Hook — 4s

"Lab technician hands in blue gloves holding a skincare bottle up to fluorescent laboratory light, test tubes and equipment in background, clinical atmosphere, cinematic 9:16"

B-Roll + VO — 21s

Show certification badges, then ingredient close-ups, then product

We sent 3 'luxury' men's skincare brands to a lab. Here's what we found.

One had water as the third ingredient. One couldn't prove half their claims. One wouldn't even disclose their full ingredient list.

I AM publishes every ingredient. Certifies every formula. Tests every batch.

$33 for the soap. Read the label. Then read theirs.

End card: Soap + certifications + $33

3B Tepezcohuite 22s

Sora2 Hook — 3s

"Extreme close-up of ancient tree bark with deep texture and ridges, dappled forest sunlight filtering through leaves, mystical atmosphere, cinematic 9:16"

B-Roll + VO — 19s

Show cream product, then ingredient illustration, then application

This is Tepezcohuite. Mayan healers used it to regenerate burned skin. It has published medical research behind it.

It's in our $39 night cream. Along with Glutathione, Hyaluronic Acid, and Hydrolyzed Collagen.

Most brands sell you a story. We sell you ingredients with receipts.

I AM. Certified. Not marketed.

End card: Cream + $39

3C Proprietary Blend 18s

Sora2 Hook — 3s

"Extreme close-up of a skincare product ingredient label, camera slowly pushing in on small text, shallow depth of field, dramatic lighting, cinematic 9:16"

B-Roll + VO — 15s

Show I AM product label — full ingredient list visible

See this? 'Proprietary blend.' That's code for 'we're not telling you what's in it.'

Here's our label. Every ingredient. Listed. Explained. Certified.

I AM. We published ours. Wonder why they won't.

End card: Product + "Read the label"

Angle 4

The Upgrade

4A The Price Comparison 22s

Sora2 Hook — 4s

"Two skincare bottles side by side on marble counter, one ornate luxury bottle one minimal bottle, camera slowly pushing toward price tags, warm bathroom light, cinematic 9:16"

B-Roll + VO — 18s

Show I AM Serum, then ingredient list comparison

I was spending $56 a month on Kiehl's. This bottle is $56 and lasts 3 months.

But here's the thing — it's not just cheaper. Compare the ingredients.

Bergamot. Geranium. Bisabolol. Calendula. Frankincense. All in one formula.

I stopped paying for the label. I started paying for the formula.

End card: Serum + $56

4B Same Factory 20s

Sora2 Hook — 4s

"Factory conveyor belt with skincare bottles, two different brand labels being applied to identical bottles, industrial lighting, assembly line motion, cinematic 9:16"

B-Roll + VO — 16s

Show I AM products — emphasize unique packaging/formulation

Your $8 face wash and the $48 one? Same factory. Same base formula. Different label.

The markup on 'luxury' skincare is 1,200%.

I AM is lab-certified, independently formulated, and $33–56 per product.

Stop paying for the label.

End card: Products + price range

4C The Switch 18s

Sora2 Hook — 3s

"Hand placing a blue generic skincare bottle into a small bathroom trash can, decisive motion, clean bathroom counter, morning light, cinematic 9:16"

B-Roll + VO — 15s

Show I AM Serum being applied

I used Nivea for 8 years. It was fine.

Then I compared ingredients with I AM. And I realized 'fine' is a low bar.

Better formula. Lab-certified. $56 for 3 months.

The upgrade you didn't know you needed.

End card: Serum + $56

Angle 5

Founder's Standard

5A The $40K Bet 25s

Sora2 Hook — 4s

"Close-up of weathered working hands of a man in his 50s carefully holding a small elegant skincare bottle, shallow depth of field, warm natural lighting, cinematic 9:16"

B-Roll + VO — 21s

Show products, certification badges, production facility

I spent $40,000 on lab certifications. For a soap that sells for $33.

Everyone called me crazy. But I'm not building a brand. I'm building a standard.

I tested 14 labs over 2 years. Most couldn't certify every ingredient. I kept looking until one could.

My name is Jorge. I'm 50. And this is I AM.

End card: The One Set + $149

5B The Correction 20s

Sora2 Hook — 3s

"Extreme close-up portrait of a man's eyes in his 50s, deep brown eyes, crow's feet, looking directly into camera with quiet intensity, natural light, cinematic 9:16"

B-Roll + VO — 17s

Show products being crafted/assembled, certifications

I watched this industry sell mythology for 20 years. Pretty bottles. Empty promises. 'Luxury' that costs $3 to make.

I AM is not a brand. It's a correction.

4 products. Certified. Transparent. Built on discipline, not marketing.

This is my standard.

End card: The One Set + $149

5C The Bet 18s

Sora2 Hook — 3s

"Overhead shot of a desk covered in lab reports and certification documents, a hand places a skincare bottle on top of the papers, warm desk lamp lighting, cinematic 9:16"

B-Roll + VO — 15s

Show product line, The One Set

I'm 50. I've run businesses for 25 years. And I'm betting everything on a soap, a serum, a cream, and a mask.

Not because it's a good business. Because the industry needs a standard.

I AM. $149 for the complete system.

End card

Angle 6

The Gift

6A Bar Soap Husband 22s

Sora2 Hook — 3s

"Close-up of a man's hand with wedding ring reaching for a bar of soap in a shower, water running, warm bathroom light, cinematic 9:16"

B-Roll + VO — 19s

Show The One Set unboxing, premium feel

My husband used bar soap on his face for 15 years. I fixed it for $149.

The One Set. 4 products. An actual routine. Took him 3 minutes to learn and he hasn't stopped.

He rolled his eyes when I gave it to him. He orders his own refills now.

Father's Day. Birthday. Or just because he deserves better.

End card: The One Set + $149 + "Give him a standard"

6B The Thank You 20s

Sora2 Hook — 3s

"Close-up of hands opening a gift box, pulling away tissue paper to reveal skincare products inside, warm holiday lighting, intimate atmosphere, cinematic 9:16"

B-Roll + VO — 17s

Show products, then man using them

I gave my dad skincare for Father's Day last year. He uses it every single day.

He has never said thank you for a gift twice. He said it three times for this one.

I AM. The One Set. $149. The gift that becomes a routine.

End card: Father's Day callout

6C The Spending Gap 15s

Sora2 Hook — 3s

"Quick montage of a man's hand swiping credit card, tapping phone to pay, scrolling shopping app, fast cuts, warm lighting, cinematic 9:16"

B-Roll + VO — 12s

Show product

He'll spend $300 on a jacket he wears once a month. But won't spend $33 on his face.

Buy it for him. I AM. Starting at $33.

End card: Soap + $33 + "You know what to do"

Production Pipeline

01 Write Sora2 prompts — done (above)

02 Generate Sora2 hooks via API: POST /v1/videos, model sora-2, size 720x1280, seconds "4"

03 Shoot/source B-roll: Steven's product photos + AI lifestyle shots + routine demos

04 Record VO: AI voice (clean, male, conversational) or Steven's voice

05 Edit: Sora2 hook (2–4s) → B-roll montage with VO (11–26s) → end card (3s)

06 Export: 9:16, 720x1280 minimum, captions auto-generated

07 Total runtime per video: 15–30 seconds

Production Notes

All videos VERTICAL (9:16 / 720×1280)

Sora2 hook always first — 2–4 seconds, then hard cut

VO tone: clean, direct, masculine — never announcer energy

Captions: auto-generate, white text with dark background, bottom third

End card: last 3 seconds, product image + price + "Shop I AM"

Sora2 specs: sora-2, 720x1280, seconds: "4". Overshoot, trim in post.