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Quijano Studio
Strategy
Audience Stacks
Targeting parameters per angle. Default is broad — the creative does the targeting.
Per-Angle Stacks
Angle 1
The System
Primary
Broad — Male, 25–45, US
Interest Stack
Optional Test
Men's Health, GQ, fitness, self-improvement
Rationale
Broad lets Meta find the system-minded men from the creative. The ad does the targeting.
Angle 2
First Timer
Primary
Broad — Male, 22–30, US
Interest Stack
None — broad only
Rationale
This is the widest net. Young men who've never used skincare won't have skincare interests in their Meta profile. Broad is the only way to reach them.
Angle 3
Proof Over Promise
Primary
Broad — Male, 30–45, US
Interest Stack
Optional Test
Science, research, evidence-based, health & wellness
Rationale
The skeptic won't be found through skincare interests. They may index on science/research/health content.
Angle 4
The Upgrade
Primary
Broad — Male, 28–40, US
Interest Stack
Test Week 2
Tiege Hanley, Lumin, Harry's, Brickell, Jack Black skincare, men's grooming, skincare routine
Rationale
This is the one angle where interest targeting makes sense — we're targeting men who already buy skincare. Test broad vs. interest stack head-to-head.
Angle 5
Founder's Standard
Primary
Broad — Male, 25–40, US
Interest Stack
None — broad only
Rationale
Founder-story resonance is emotional, not behavioral. Broad.
Angle 6
The Gift
Primary
Broad — Female, 25–50, US
Interest Stack
Optional Test
Men's gifts, Father's Day, grooming gifts
Rationale
Female audience for gift purchases. Father's Day timing does the targeting.
Geo + LAL Notes
Geo Rules
- US only for Month 2 testing
- No geo restrictions within US — let data show if certain regions perform
- Mexico/LATAM expansion is a future conversation (Jorge's base is Mexico)
LAL Seeds
- None available yet (no purchase data, no email list)
- Purchase LAL: Build after first 100 conversions in Month 2
- ATC LAL: Build after first 200 add-to-carts